Privacy Policy | Read about privacy policy | Universe
Privacy Policy

General information
Personal data is any information that can be attributed to you to some extent. When you use our website, we collect and process a number of items of such data. This takes place, for example, through general access to content, if you subscribe to our newsletter, participate in competitions, apply for sponsorship, take part in surveys or otherwise use the services or make purchases via the website.

We typically collect and process the following types of information: A unique ID and technical information relating to your computer, tablet or mobile phone, your IP address, geographical location and the pages you click on (interests). To the extent you provide explicit consent, and enter the information yourself, we also process: Name, telephone number, e-mail address, address, date of birth and payment information. This will typically be in connection with purchases via the webshop or by subscribing to the newsletter.

We process your personal data only in accordance with the provisions set down in the Danish Privacy Act.

We have taken technical and organisational measures to prevent accidental or unlawful destruction, publishing, loss and degradation of your data, data from being disclosed to third parties, misused or otherwise processed in a manner that contravenes legislation.

The information is used to identify you as a user and to present you with the advertisements that are most likely to be of relevance to you, to register your purchases and payments, and to deliver the services you have requested, such as the issuing of newsletters. We also use the information to optimise our services and content.

Retention period
The information will be retained for the period permitted pursuant to legislation and we will delete data when it is no longer required. The retention period is dependent upon the nature of the information and the basis for storage. It is therefore not possible to provide a general timeframe for when data will be deleted.

Disclosure of information
Data relating to your use of the website, the advertisements you are presented with and, if applicable, click on, geographical location, gender and age segment, etc., is disclosed to third parties to the extent such data is known. The information is used for targeted advertisements.

We also use a number of third parties for the storage and processing of data. These third parties process information on our behalf only and cannot use the data for their own purposes.

The disclosure of personal information such as names, e-mail addresses, etc., will take place only with your consent. We only use data processors in the EU or in countries that can adequately protect your data.

Access requests and complaints
You have a right to find out which personal data we process about you. You can also object to the use of your data at any time. You may also withdraw your consent to our processing of your data.

If the data we process about you is wrong, you are entitled to request correction or deletion of the data. Such requests can be made to If you wish to complain about our processing of your personal data, you may also contact the Danish Data Protection Authority.

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